SBCC
En-lightening & Transforming Communities & Individuals Thru’ Social Behavioural Change Communication
Social behavioural change communication.
Our approach, service, and programs can never be complete without the application of Social behavioural change communication. You see not everybody understands instructions or information in the way it’s supposed to be, even when it’s delivered in the exact form it’s meant to be. So we improvise and get silly, we add our own unique creative spaces and tools to our SBCC portrait. So we like doing it our own way, with spontaneous ingenuities that provoke and also drive the point home. But it won’t rest with you, that experience will prick you until you share it with your others – your friends, community…. Our images will stay vivid and get stuck with you for long time. Ours is an experience that lasts even when we’re gone –that’s impact, that’s our sustainability, that’s our accountability. We don’t know about theirs, we only know ours and how we craft it to explore human behaviour and mobilise and advocate, and achieve results, whatever the project, whatever the target audience, ours is always a package that you’ll take home. Ask any community we’ve been, ask development partner we’ve worked with, they’ll tell. If they don’t, come and see the Rafiki Experience/Style for yourself.
Photo Essay
communication