‘’CULTURE IS THE ARTS ELEVATED TO A SET OF BELIEFS” [Thomas W].

Culture is everything – Culture is Society. It is among other things, a defining element of our identity, social norms, and behaviour.  To us, culture is at the foundation of Social Behavioural Change Communication; no matter what form development takes, cultural inclusion has to be essential. But, as it’s already evident, the role of culture in contributing to social problems can also not be ignored. From ethnic / inter-communal conflict, to gender violence, and racial prejudice and Identity problems… you know it! It is right in your family, in you, in your community.

This is why through our ever evolving workflows to tackle today’s evolving development issues, we prioritize the development and strengthening of safe and neutral spaces for intercultural dialogue and at promoting of active intercommunity relations and for attaining Sustainable Development Goals